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Verified by Visa (VbV) is an online service designed to make Internet transactions safer by authenticating a cardholder's identity at the time of purchase. Verified by Visa software installed at a merchant website activates the cardholder interface during the authentication process. The aim and objective of Verified by Visa SecureCode is to create a level of consumer trust and confidence in online shopping similar to that in the physical shopping environment. It is designed to improve both cardholder and merchant confidence in Internet purchases as well as reduce disputes and fraudulent activity related to the use of Visa payment cards.
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